Our Clients
Our clients understand the power of exceptional sales teams, driven by outstanding people. From FTSE100 and Fortune 500 businesses to growing private enterprises, we’ve helped 100s of organisations sell to the C-suite.
Supporting the growth of our global partners and clients
Youd Andrews Business Simulator Impact
Software
Company
Company
Revenue grew from $10bn to $22Bn in the 4 years we collaborated
Global SaaS
Company
Company
41% increase in pipeline with average sales cycle reduced by 3 months
Computing and virtualization technology Company
Average deal size doubled in <18 months as part of a global sales roll out
Global Bank and Youd Andrews Case Study: Transforming C-Suite Sales
Selling to C-suite leaders is challenging but critical for long-term success. A leading global bank partnered with Youd Andrews (YA) to improve its executive-level engagement, resulting in larger, value-driven deals and trusted advisor status.
The Challenge
The bank faced difficulties connecting with C-level executives. Their meetings were underprepared, focused on transactions, and lacked strategic depth. To move beyond ad-hoc deal-making, they needed a structured approach to build meaningful relationships and communicate their value effectively at the executive level.
The Youd Andrews Solution
YA implemented its 6Cs framework, a proven methodology to help teams prepare for, connect with, and deliver impactful engagements. Key elements of the programme included:Interactive Training: Participants built skills in rapport-building, active listening, and crafting compelling value propositions.Executive Perspective: A session with a CXO provided insights into the executive mindset, expectations, and strategic decision-making.Business Simulation: Teams worked on a real-world case study, creating strategies to present to a simulated executive board, with coaching from C-suite mentors.This hands-on experience transformed the participants’ ability to engage at the highest levels with confidence and clarity.
The Results
Broader executive relationships and trusted advisor status.Significant increases in deal size through strategic, solution-oriented approaches.An impressive Net Promoter Score (NPS) of 4.7, with participants rating the programme as the best training they’d experienced.
Conclusion
Youd Andrews helped the bank transition from transactional selling to building strategic partnerships. Teams gained the confidence and tools to secure larger deals while enhancing client relationships.