CXO Business Simulator for
Executive-Level Selling

Upskill your customer facing teams to build executive presence and accelerate revenue

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Prepare your sales team for tough CXO conversations

Trusted by the world’s leading global organisations

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Your teams aren’t breaking into senior buyers and it’s costing pipeline and revenue

With tighter budgets, expanding buying committees, and more complex evaluations, sellers who can’t speak the language of the C-Suite are getting blocked early. Deals stall not because of product fit, but because the conversation never reaches the people who drive strategy and spending authority.

Failure to articulate business value in a transitioning landscape


Agentic AI is reshaping operating models and competitive advantage. Executives expect clear business impact, not product features.

Ineffective communication as AI raises the bar


Leaders want partners who can link AI capability to strategic outcomes. Many sellers still struggle to simplify complexity and speak the language.

Insufficient credibility and trust


Without AI-aware narratives, proof points, or industry context, sellers can’t demonstrate understanding or earn executive trust.

Lack of confidence with expanded buyers


AI increases cross-functional decision-making. Sellers who can’t influence multiple stakeholders lose access and slow deals.

Youd Andrews business simulator significantly
improves performance

Trusted by 28,000+ sales professionals and proven to generate over $5B in revenue for clients seeking transformational growth.

6x

Revenue Growth

26%

Improved Win Rates

3x

Faster Sales Cycles


See how leading orgs have closed larger deals in half the time

Check Now
Check Now

Master the art of selling to executive buyers

Live CXO sales simulation that helps teams master executive level conversations and win bigger deals.
 
The Youd Andrews CXO Business Simulator puts your sellers in front of real executive buyers in a simulated—but completely authentic—high-stakes environment.
 
Built around our proprietary 6Cs framework, the experience is fully hands-on, allowing your team to practice and refine their approach in a realistic setting and apply what they’ve learned in an environment that closely mirrors their day-to-day reality.
 
By the end, they’re ready to confidently lead executive conversations with multiple executive stakeholders, to drive results.

See How
See How

Live CXO sales simulation that helps teams master executive level conversations and win bigger deals.
 
The Youd Andrews CXO Business Simulator puts your sellers in front of real executive buyers in a simulated—but completely authentic—high-stakes environment.
 
Built around our proprietary 6Cs framework, the experience is fully hands-on, allowing your team to practice and refine their approach in a realistic setting and apply what they’ve learned in an environment that closely mirrors their day-to-day reality.
 
By the end, they’re ready to confidently lead executive conversations with multiple executive stakeholders, to drive results.

See How

What past participants say about the experience

I feel more confident to have discussions with senior leaders and demonstrate impact, without mentioning technical details (which is a continued challenge we face in our company). I feel much more comfortable with representing my company to senior leaders.

Red Hat participant

As a technical sales engineer i rarely have the chance to participate in these more strategic and value led discussions. I now feel like i would be able to understand and hold my own in a conversation with a C level.

Alteryx participant

The immediate, unscripted feedback from real CXOs was a game-changer, revealing critical insights into what truly resonates with leadership. This program isn’t just about theory; it’s about building confidence and developing a sharper strategic mindset to drive tangible business outcomes.

ServiceNow participant

It’s not without exaggeration but the simulator was the best training experience I’ve ever had in my entire sales career

Adobe participant
I understand I shouldn’t lead these conversations with technical solutions, value instead, but it was hard for me to position value with the information and experience I’ve had so far. This training helped me achieve just that. Its a mindset shift, it brought a whole different perspective to me.
Red Hat participant

Participating in the Youd Andrews business simulator made me understand how much I do not know about how to engage C level people.

Anonymous participant

This program isn’t just about theory; it’s about building confidence and developing a sharper strategic mindset to drive tangible business outcomes

ServiceNow participant

I found the programme highly valuable and thought-provoking. My biggest takeaway was the importance of putting myself in the client’s shoes and working backwards from their perspective, rather than starting from what I want to sell. I am confident this approach will make me a stronger business consultant.

Anonymous participant

It challenged me and made me realise that CXO’s think differently to us mere mortals. You learn to think less about products and solutions and more about real business value.

Red Hat participant

The programme helped me strengthen executive engagement skills, refine persuasive techniques, and confidently align solutions with business priorities. It also improved my ability to handle high-stakes conversations and build strategic relationships.

Anonymous participant

Whether it’s aligning with a C-level buyer, navigating ambiguity, or driving momentum where others stall—this training unlocked something different for me. It’s rare to finish something that rewires your approach this deeply.

Youd Andrews Alumni

Transformational growth starts with conversations that matter to executive buyers

Buying committees are bigger, messier, and harder to move. The Youd Andrews Business Simulator is a hands-on immersive experience that puts sellers in the room with real senior buyers to learn how to think, talk, and sell at the executive level.

Transformational growth starts with conversations that matter to executive buyers

Buying committees are bigger, messier, and harder to move. The Youd Andrews Business Simulator is a hands-on immersive experience that puts sellers in the room with real senior buyers to learn how to think, talk, and sell at the executive level.

Understand what keeps the senior executive buyer’s attention and interest
Use data-driven storytelling to make your value unmistakable to executives
Build the credibility executives look for before they say yes
Navigate complex buying committees with multiple executive stakeholders
Take away a framework customer facing teams will actually use
Learn through doing, peer learning, mentorship, coaching and immediate feedback
Corporate team discussing strategies at a desk with laptops and documents.

Fix What’s Blocking Your Sales Conversations

See how the 6Cs Framework gives your team a proven structure to engage senior buyers, build credibility fast, and create business value in every meeting.

Get your copy now

Build the confidence and skill to win
with executive leaders

Build the confidence and skill to win with executive leaders

Win Larger Faster

Assess my team

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