Client Case Studies
See how we help top sales teams successfully reach the c-suite
Driving bigger deals through partner collaboration
Challenge
VMware struggled to expand its market influence. Sales teams were too focused on technical detail and lacked the ability to engage stakeholders beyond IT, particularly at C-level. This misalignment created growth barriers and internal friction between the Partners and Commercial teams.
Programme
Through targeted training built around the 6Cs framework and immersive Business Simulator experiences, sales teams learned to align their messaging with business outcomes, driving stronger engagement with executive decision-makers.
Outcome
The results were transformational. In the US, trained sales reps achieved over double the annual revenue of their untrained peers. In EMEA, trained sellers outperformed untrained reps by 28%. Win rates rose by 26%, and sales cycles shortened dramatically from 259 days to just 92 days.
Assessing sales talent for CXO readiness before hiring
Challenge
Fujitsu needed to ensure it’s shortlisted sales candidates could confidently engage C-level stakeholders and drive enterprise sales. Without clear insight into their ability to lead senior-level conversations, the risk of costly mis-hires was high.
Programme
Candidates took part in Youd Andrews’ Business Simulator—a series of high-stakes, executive-level scenarios designed to test commercial acumen, strategic thinking, and executive presence in real time.
Outcome
The Simulator revealed gaps in executive readiness that traditional interviews missed. Fujitsu avoided mis-hires, dramatically reduced ramp-up time, and gained confidence that future hires could succeed in high-value, boardroom-level engagements.
Empowering implementation teams to drive renewals
Challenge
Accenture’s Implementation teams were missing renewal opportunities by staying reactive—leaving the door open for competitors to step in first and secure the next phase of work.
Solution
Youd Andrews equipped the teams with Business Simulator training to spot expansion signals and initiate strategic conversations earlier in the sales cycle—well before procurement or competitors got involved.
Outcome
Teams became proactive partners in renewal conversations, strengthening customer relationships, increasing retention, and locking in long-term value—before rivals even entered the room.