I feel more confident to have discussions with senior leaders and demonstrate impact, without mentioning technical details (which is a continued challenge we face in our company). I feel much more comfortable with representing my company to senior leaders.

As a technical sales engineer i rarely have the chance to participate in these more strategic and value led discussions. I now feel like i would be able to understand and hold my own in a conversation with a C level.

The immediate, unscripted feedback from real CXOs was a game-changer, revealing critical insights into what truly resonates with leadership. This program isn’t just about theory; it’s about building confidence and developing a sharper strategic mindset to drive tangible business outcomes.

It’s not without exaggeration but the simulator was the best training experience I’ve ever had in my entire sales career

I understand I shouldn’t lead these conversations with technical solutions, value instead, but it was hard for me to position value with the information and experience I’ve had so far. This training helped me achieve just that. Its a mindset shift, it brought a whole different perspective to me.

Participating in the Youd Andrews business simulator made me understand how much I do not know about how to engage C level people.

This program isn’t just about theory; it’s about building confidence and developing a sharper strategic mindset to drive tangible business outcomes

I found the programme highly valuable and thought-provoking. My biggest takeaway was the importance of putting myself in the client’s shoes and working backwards from their perspective, rather than starting from what I want to sell. I am confident this approach will make me a stronger business consultant.

It challenged me and made me realise that CXO’s think differently to us mere mortals. You learn to think less about products and solutions and more about real business value.

The programme helped me strengthen executive engagement skills, refine persuasive techniques, and confidently align solutions with business priorities. It also improved my ability to handle high-stakes conversations and build strategic relationships.

Whether it’s aligning with a C-level buyer, navigating ambiguity, or driving momentum where others stall—this training unlocked something different for me. It’s rare to finish something that rewires your approach this deeply.