Este Pretorius is the CEO of Boost Sales, an industry leader in digital marketing. She holds a Master’s Degree in Marketing Management, cum laude, from the University of Johannesburg, and is internationally certified in disciplines such as SEO, Social Selling on LinkedIn, and Customer Acquisition. Her extensive experience spans over two decades, during which she has worked with a broad spectrum of clients, including startups and major corporations like Dell, Dimension Data, and FNB to name a few.

Under Este’s strategic leadership, Boost Sales has achieved significant growth by harnessing innovative marketing strategies and transformative client experiences. Her expertise is not just in crafting marketing strategies but also in driving operational efficiency and maximising ROI through effective lead generation and customer acquisition efforts.

Este is a thought leader on LinkedIn, where she shares insights into social selling and content strategy, helping businesses enhance their online presence. Her contributions to the field have earned her accolades such as Woman of Wonder 2023, Woman of Stature 2023 and Top 25 Women in Digital 2024. Este's approach to leadership emphasises not only professional growth and innovation but also the empowerment and continuous development of her team.