Build executive presence and close bigger deals faster
Our experiential learning program is a proven approach to CXO-level selling with a unique combination of programmes that make your customer facing teams more confident and effective with decision makers.
28,000+
Sales professionals enabled
1,700+
Business simulators run
$5B+
Revenue generated for our clients
A proven approach to CXO-level selling
Our programmes are designed to flex around your culture, strategy, and goals and include reinforcement and benchmarked reporting to ensure lasting impact.
CXO Business Simulator
The Youd Andrews Business Simulator is a unique experiential learning programme where sellers participate in live, challenging sessions with experienced senior leaders acting as CxOs. Each simulation is designed to replicate the intensity and ambiguity of complex sales cycles involving CxO-level decision-making.
AI-Powered 6Cs Conversation Simulations
An AI-powered coaching platform that reinforces training through realistic, on-demand simulations. Sellers can practice real-world sales conversations, get instant feedback, and fine tune their approach while building more confidence and consistency.
Digital Playlist
Our bite-sized video playlist blends drama, learning, and application, using our 6C’s framework to reinforce sales and business development skills.
Sales Team Assessments
Evaluate your customer facing teams and uncover why CXO engagement stalls.
Learning Reinforcement Nudges
To extend the impact of the Business Simulator experience, Youd Andrews incorporates a behavior change and nudge technology solution. With habit-building tools and real-time analytics, we help participants turn what they’ve learned into lasting behaviors.
Alumni Network
The Youd Andrews Alumni Hub is your on-demand resource for staying ahead. Built just for Business Simulator participants, it gives you instant access to best-practice videos, industry insights, and a private LinkedIn group of global CXOs. Whether you need just-in-time insights, benchmarks, or practical tips, the Alumni Hub helps keep your skills fresh and your thinking aligned with what today’s executives expect.
Who We Work With
Revenue Leaders
Your customer facing team’s biggest obstacles aren’t lack of effort—they’re lack of access, alignment, and authority:
Sales Enablement
You often struggle to equip teams for senior buyers due to ineffective training, inconsistent execution, limited impact, and no safe space to practice what they’ve been taught.
L&D
You need more than check-the-box training—you need learning experiences that build real capability, executive presence, and strategic impact.
Channel Partners
Help your partners build executive presence with senior decision makers using a proven method that drives more co-selling opportunities, shorter sales cycles, and bigger deals.
Our 6Cs Framework
The 6Cs Framework is built on what senior executives expect—and how top-performing sales professionals deliver.
1. Campaign
Learn how to deeply understand your target CxOs, craft compelling meeting requests, and define clear objectives that resonate at the executive level.
2. Connect
From icebreakers to personal and corporate elevator pitches, sellers learn to establish credibility and build rapport from the very first moment.
3. Context
Build skills to frame discussions around market dynamics, business challenges, and tailored insights—ensuring that every meeting starts with impact.
4. Capability
Guide sellers to listen actively, ask the right questions, and position their solutions in a way that aligns with the CxO’s strategic priorities.
5. Credentials
Learn to integrate storytelling techniques and create compelling narratives that build trust and influence decision making.
6. Call to action
Master the art of summarising needs, articulating value, and securing clear, agreed-upon next steps that move the deal forward.
The CXO Business Simulator
Real CXO conversations with real-time feedback
A live, immersive experience where your team meets with real CxOs—not actors or trainers.
Develop skills you can’t get with traditional training
Prepare them for real-world executive decision-making—so they know what to expect before they step into high-value sales conversations. At the end of the experience, your sales team will know how to:
A stronger, smarter sales team is the only way to win
In a market where everyone sounds the same and average gets ignored, a more strategic and skilled sales team is your only real advantage.
Track progress, measure impact, and see ROI
The Youd-Andrews Business Simulator doesn’t just enhance sales performance—it provides deep, data-driven insights to track progress and measure impact.
Proven results with organisations across the globe
For 30+ years, Youd Andrews has been the force behind sales teams closing at the top—delivering over $3 billion in additional revenue for our clients.
Enable more GTM success for your channel partner ecosystem
Elevate the performance of partners by incorporating the Accelerated Partner Excellence Programme (APEX) into their GTM strategies.
Enabling your partners to build executive presence with senior decision makers, with a method and process that works, will motivate them to create more opportunities for co-selling and lead to shorter sales cycles and larger deals.
Overcome common barriers to partner channel performance
Alignment
Misaligned goals between you and your partners lead to missed opportunities, reduced sales effectiveness, and a weaker customer experience.
Enablement
Many partners lack the resources or training to confidently sell your product—resulting in underperformance and lost revenue.
Performance
Without clear tracking, top-performing partners are overlooked while low performers drain time and resources.
Conflict
Channel conflict between partners and direct sales teams breaks trust, damages relationships, and confuses customers with inconsistent messaging.
Motivation
Low engagement leads to low motivation. When partners feel disconnected, product promotion suffers—and so does your revenue.
