PARTNER ENABLEMENT FOR GROWTH

Accelerated Partner Excellence Program (APEX)

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Enable more GTM success for your channel partner ecosystem

Elevate the performance of partners by incorporating the Accelerated Partner Excellence Programme (APEX) into their GTM strategies.

Enabling your partners to build executive presence with senior decision makers, with a method and process that works, will motivate them to create more opportunities for co-selling and lead to shorter sales cycles and larger deals.

A proven approach to CXO-level selling

Our programmes are designed to flex around your culture, strategy, and goals and include reinforcement and benchmarked reporting to ensure lasting impact.

CXO Business Simulator

The Youd Andrews Business Simulator is a unique experiential learning programme where sellers participate in live, challenging sessions with experienced senior leaders acting as CxOs. Each simulation is designed to replicate the intensity and ambiguity of complex sales cycles involving CxO-level decision-making.

AI-Powered 6Cs Conversation Simulations

An AI-powered coaching platform that reinforces training through realistic, on-demand simulations. Sellers can practice real-world sales conversations, get instant feedback, and fine tune their approach while building more confidence and consistency.

Digital Playlist

Our bite-sized video playlist blends drama, learning, and application, using our 6C’s framework to reinforce sales and business development skills.

Sales Team Assessments

Evaluate your customer facing teams and uncover why CXO engagement stalls.

Behaviour Reinforcement

For clients who want to extend the impact of their Business Simulator experience, Youd Andrews offers Actionable’s behavior change technology as an optional add-on. With habit-building tools and real-time analytics, we help participants turn new insights into lasting behaviors—providing measurable results and deeper, sustained learning outcomes.

Alumni Network

The Youd Andrews Alumni Hub is your on-demand resource for staying ahead. Built just for Business Simulator participants, it gives you instant access to best-practice videos, industry insights, and a private LinkedIn group of global CXOs. Whether you need just-in-time insights, benchmarks, or practical tips, the Alumni Hub helps keep your skills fresh and your thinking aligned with what today’s executives expect.

Overcome common barriers to partner channel performance

Alignment

Misaligned goals between you and your partners lead to missed opportunities, reduced sales effectiveness, and a weaker customer experience.

Enablement

Many partners lack the resources or training to confidently sell your product—resulting in underperformance and lost revenue.

Performance

Without clear tracking, top-performing partners are overlooked while low performers drain time and resources.

Conflict

Channel conflict between partners and direct sales teams breaks trust, damages relationships, and confuses customers with inconsistent messaging.

Motivation

Low engagement leads to low motivation. When partners feel disconnected, product promotion suffers—and so does your revenue.

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Youd Andrews Partner Program

Partner Sales Assessment

For new and existing customers. Refer, sell, and implement our Sales Assessments as part of any strategic recruitment drive or standalone initiative.

Sales Excellence Partner Recognition

For existing customers to create an external sales excellence award for all channel partners and alliances to be part of and drive increased opportunities.

Extended Enterprise Partner Education & Collaboration

For new and existing customers and partners to co-create GTM strategy, positioning, territory alignment and joint revenue growth.

White label Youd Andrews

Integrate the Youd Andrews talent assessment, digital and CXO business simulator into your current business model or GTM strategy.