In traditional sales training, a large volume of information is transferred in as short a period as possible. Industry research on ‘Retention’ shows that unless this information is quickly applied, recollection drops below 70% after 5 days; at that point salespeople lose confidence in using
CONTEXT Your company has made a commitment in time and money for training and one of the most difficult questions is how do you measure the return on this investment? In traditional sales training, a large volume of information is transferred in as short a period as
It’s not easy for sales people to get appointments with someone at Director Level within your prospective client’s organisation. When they do get that meeting, it’s vital that your sales people maximise every opportunity. Having spent time just getting there, the last thing you want