Salespeople frequently disappoint C-suite prospects. 85% of the time, actually*
Selling to C-suite leaders is notoriously tricky, but the rewards for getting it right are faster, bigger deals and valuable ‘partner’ status. That’s where we come in.
Your teams will work directly with the C-suite who call the shots for the deals you need to win. Our simulated sales cycles provide the skills, feedback and success rates in a way no other experience can match.
It’s the secret to winning over the C-suite- direct from the decision makers themselves.

Excelling in C-suite Executive Interaction

YA helps customers to excel in C-suite interaction. This has lead our customers to add over 3bn of top line revenue after becoming our partners. We have helped them achieve this through our unique business simulator programmes that utilise “real play” to coach and develop the right behaviours in customer facing staff in working at the C-Suite level, demonstrating how the building of relationships with senior executives can deliver enhanced business opportunities and revenue streams.

They are offered techniques and coaching on how to develop relationships and make an impact with key business decision makers, to ensure they continue to win big deals more quickly. Delivery is either through a classroom environment or through virtual technology. YA has the reach to deliver its programmes in several languages and currently works in most of Europe, USA/Canada, Australia and India. The key to the success is our unrivalled access to over 100 international C level executives all of whom have a great CV and an ability to coach.

We have run over 1,600 business simulators in 32 countries around the globe, work with a range of the world’s top companies and tailor each simulator programme to match culture and need.


Alongside the simulator, we offer our clients a broad range of complementary Go To Market Consultancy Services, all of which are designed either to improve sales performance or to develop staff’s leadership potential. These include using one of our experienced CXOs to undertake Account reviews with a client’s team.

Additionally, we provide support to companies developing their Sales Kick off or Year Start events or supporting graduate induction programmes to improve the skill levels of staff before they meet real life customers.


The key to the success is our un-paralleled access to over 100 International CXOs that have been there and done it. They provide the experience and insights that can really make a difference not only to the top line performance of your business, but also to your customer satisfaction ratings.


Please get in touch to discuss how your organisation can benefit from Youd Andrews. We will put together a package of services tailored to your company and your industry, designed to make a real difference for you.