
“All successful people either practice their skills constantly, in an effort to improve them, or they drive a “fail fast” approach to achieving a desirable outcome. It has always surprised me how many Go-To-Market teams seem to think that they do not need to practice or fail fast. It would have taken us a great deal longer to turn the corner of understanding our executive decision-makers, if we had not adopted the Youd Andrews business simulation program. We have never received so much unsolicited praise from our normally reluctant sales teams who had attended the CxO Conversations training. In many cases, account executives asked to attend the same course again, in an effort to practice and learn, before having a real conversation with an executive decision maker. And I believe that our whole company learned a great deal from rolling out this program worldwide. The business simulator has helped galvanise broad opinions about our go-to-market strategy, and established a clear vision of what good looks like. I highly recommend it.”
- Mike Fox Enterprise Director, Northern EMEA, VMware