Selling to C-suite leaders is notoriously tricky, but the rewards are worth investing in. Getting it right results in faster deals, bigger deals, and valuable ‘partner’ status. That’s where we come in. The Outcomes “YA has helped us achieve true trusted advisor status with more of our
Getting to CxO’s has always been difficult, and covid 19 has made things worse. Traditional generic methods of approach just do not work, or even not available. Therefore, we have have developed a more systematic approach to help sellers achieve their goals. Please check out
People size you up in seconds, but what exactly are they evaluating? Harvard Business School professor Amy Cuddy has been studying first impressions alongside fellow psychologists Susan Fiske and Peter Glick for more than 15 years, and has discovered patterns in these interactions. In
Recent interactions with our Network of European Senior Executives (CxOs), indicates that circa 60% plus of all ‘IT spend’ decision making is now being made by the main business units - Business Decision Makers and not by the Support Functions and particularly by IT personnel. This
In traditional sales training, a large volume of information is transferred in as short a period as possible. Industry research on ‘Retention’ shows that unless this information is quickly applied, recollection drops below 70% after 5 days; at that point salespeople lose confidence in using
Many Youd Andrews (YA) Small Medium Enterprises (SME) clients have started life from a technical background. As their business grew in the early days, the founder and the leaders used their own personal Network to secure meetings and gain customers. Usually the founder had spotted
CONTEXT Your company has made a commitment in time and money for training and one of the most difficult questions is how do you measure the return on this investment? In traditional sales training, a large volume of information is transferred in as short a period as
The number of senior salespeople who fail to research their prospects in advance of a sales meeting is shocking. Forrester *research has shown that while 88% of sales executives are knowledgeable about their own products, only 24% of them understand their customer’s business and the challenges
On 15 January 2009, US Airways Flight 1549, piloted by Chesley Sullenberger, made an unpowered emergency landing in the Hudson River after multiple bird strikes caused both the engines to fail. All 155 occupants, the passengers and crew, were successfully evacuated from the partially submerged
It’s not easy for sales people to get appointments with someone at Director Level within your prospective client’s organisation. When they do get that meeting, it’s vital that your sales people maximise every opportunity. Having spent time just getting there, the last thing you want