Excelling in C-suite Executive Interaction

Youd Andrews was established nearly 30 years ago with the explicit objective of enabling customer facing executives to sell more effectively to C-Suite executives through leveraging the experience of its International network of seasoned business professionals. This will provide your people with the “know how and confidence” to win new business and gain bigger deals, quicker.

It has been estimated that over the 30 years our business has added in excess of $3 billion of top line revenue to the companies we have worked with.

We have achieved this through a combination of our using our unique business simulator programmes that utilise “real play” to coach and develop the right behaviours in customer facing staff in working at the C-Suite level and Consultancy services that utilise best in class Go To Market methodologies.

In the world of aviation, pilots use the flight simulator regularly so that they learn what to do and how to behave/react in real time situations. The film about “The Miracle on the Hudson” was an excellent example of a pilot knowing what to do because of the simulator, so if you can do that for aviation why not do the same in business?

Therefore, the Youd Andrews name has become synonymous with being the home of the business simulator, where customer facing executives learn to pitch to different types of executives at the C-level via using business cases appropriate to their domain, and by offering techniques and coaching on how to develop relationships and make an impact with key business decision makers, to ensure there business either wins the deal or takes advantage of their work to either increase the deal size or cross sell other products. This can be done through either a classroom environment or through virtual technology, which is becoming increasing popular amongst our customers.

We have run over 1,000 business simulators in 30 countries around the globe and work with a range of the world’s top companies such as Microsoft, Salesforce and VMware.

We offer a broad range of Go To Market Consultancy Services to our clients to complement the business simulator, all of which are designed to improve either sales performance or to develop their staff’s leadership potential. This ranges from using one of our experienced executives to undertake Account reviews with your team, provide industry knowledge or to use them to mentor your high potential sales staff.

Additionally, we can provide support to companies developing their Sales Kick off meetings or supporting graduate induction programmes or bootcamps to improve the skill levels of staff before they meet real life customers.

The key to the success of both of these is our un-paralled access to over 150 International C-Suite executives that have been there and done it. They provide the experience and insights that can really make a difference not only to the top line performance of your business, but also to your customer satisfaction ratings.


Please get in touch to discuss how your organisation can benefit from Youd Andrews. We will put together a package of services tailored to your company and your industry, designed to make a real difference for you.